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"Let us become the change we seek in the world."

Civil Leader (1869 - 1948)


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Success Formula


Success Formula©


A (S + K) + G__ = PBC = IR (O, P)

v&b 88% B f(C)


The Synergetic Resources Success Formula© is presented in detail below. We build it from right to left.


IR (O, P)


We begin by asking you what Improved Results – IR - you want to achieve in the organization and how that will be tracked and measured. Everything else we do to develop the participants is specifically geared toward achieving those business goals and results.

The (O, P) represent both Organizational goals as well as Personal goals. Our approach is to create a double win - for both the organization and the people in it.


We ask participants to analyze their own situation and performance, both personally and professionally, and then set goals in the areas that are the most meaningful to them. This typically leads to improved organizational results. That gives the firm the financial wherewithal to improve compensation, work conditions, and other benefits. That in turn gives the participants the financial resources to achieve even more of their own personal goals and objectives, and that typically increases their motivation to become even better professionally. Continuous improvement can be self-sustaining; it becomes a way of life at the firm.



PBC represents Positive Behavior Change. Wouldn’t you agree that in order to achieve different (improved) results, your people would need to behave differently?



G represents Goals. When people have clear goals to focus their energy on, it’s easier to change their behavior in a way that can be sustained.


S+K represent the Skills needed (the how to do something) and the Knowledge needed (the where and when to do something).


One thing we’ve noticed over the years is that many organizations have sent their people to various training courses in soft skills areas, without seeing any noticeable improvement in bottom line results. This caused us to ask ourselves, “What’s missing?” From our perspective, the answer to that question is that skills and knowledge alone are not sufficient – what’s missing is the attitudinal component.



The A stands for Attitude (the want to do something).


The Synergetic Resources approach, "Management by Commitment", is a results-oriented philosophy that involves first developing a goal-based attitude among people within the company. Attitude is a multiplier of skills and knowledge that directly influences the goals people set and achieve. Attitudes will directly determine, in many cases, whether people ...

... turn a problem into an opportunity, or succumb to it;
... behave in ways that benefit the entire organization, or maintain fiefdoms;
... expand the customer base and the services provided, or allow atrophy to set in;
... diligently look for continuous improvement, or remain satisfied with the status quo.



v&b represents our values and beliefs.


Research tells us the great majority of the attitudes we still carry with us today were developed when we were between 0 and 5 years old. During that period of our life, we were not judging what information we would accept and which we would not, but like sponges we accepted it as given.


It’s been estimated that approximately 77% of what we learned as infants and young children was negative vs. 23% positive. Among the first words that kids understand, along with “Mom” and “Dad,” is “no.” The “no’s” then become more sophisticated “don’ts”. You can fill in the blanks from your own experience:

Don’t write on the ___________________ (wall).

Don’t talk with ______________________(food in your mouth).

Don’t play in ____________________ (traffic).

Don’t talk to ________________________(strangers).


That last one is curious advice for someone in a client development activity, isn’t it?


As we grow into our world as adults, the “don’ts” have had a tendency to migrate into “I/we can’t.” This leads us into the next element of the Success Formula.


88% B f(C)

This represents the fact that during approximately 88% of our day our Behaviors are below the conscious level. We are on “automatic pilot” as a function of prior Conditioning. We don’t typically have to think about tying our shoes or driving a car or figuring out how we are going to get to work. We perform those tasks in automatic.


Why is this so critical to understand? If you agree that we need to change our behaviors in order to achieve different results, and if you accept that 88% of the time we are operating below the conscious level, then we need to think differently at the subconscious level in order to have sustainable behavior change that leads to better results.